Home Industries Case Studies Pricing Build your quote →

HomeIndustries › General Contractors

Websites for general contractors

The homeowner has $80,000 to spend.
They'll hire the GC who looks like they've done this before.

Big remodels are high-stakes decisions. Homeowners spend weeks researching before they ever reach out — and they hire whoever projects the most credibility: deep project galleries, a clear process, real licensing, and transparent communication. Turnkey Web builds contractor websites that make you that obvious choice before your competitor even gets a call.

★★★★★ 5-star design $250 flat setup Live in 7 days Built to rank for "general contractor near me"
Research before hiring
Weeks

Homeowners planning major remodels typically research multiple contractors before reaching out to anyone.

The decision driver
Portfolio

A strong project gallery is the top factor that moves a homeowner from "I'm looking" to "let's schedule."

First draft
7 days

From your questionnaire to a live, reviewable contractor website.

🏗️Project gallery built to impress
🪪Licensing and credentials front and center
🔍Local SEO for your market
📱Mobile-first, fast-loading
♾️Unlimited updates
Why this matters

Strong GCs are losing big projects to competitors whose websites look more credible.

For a $50,000 kitchen remodel, homeowners are not hiring on gut feel. They're comparing portfolios, reading about process, checking licensing, and building a mental case for who they trust most. If your online presence doesn't make that case, you lose those high-value projects before you ever get a call.

A contractor site built by Turnkey Web
  • A deep project gallery — before-and-after shots organized by project type that show your range and quality
  • Licensing, insurance, and bonding credentials displayed prominently where cautious homeowners look first
  • A transparent process walkthrough that reduces anxiety about living through a major remodel
  • Financing information that removes the "we can't afford it right now" stall
  • Ranks for "general contractor near me," "kitchen remodel [city]," and "home addition Texas"
  • A consultation request form that converts a research-phase browser into a booked meeting
What's quietly costing you projects
  • No portfolio online — so the homeowner who can't see your work hires the competitor whose photos they could
  • Credentials buried or missing — so skeptical homeowners move on to whoever looks more established
  • No process explanation — the fear of a messy, stressful remodel pushes them to delay or hire someone with a clearer plan
  • No financing mention — you lose the "almost ready" client who thought they couldn't swing it
  • Invisible in local search — buried under Angi, Houzz, and better-optimized local competitors
  • A thin, generic site that looks like a side operation for a $100,000 job
What's included

What we build into every general contractor website.

Every element is designed to project credibility, reduce remodel anxiety, and convert a researching homeowner into a scheduled consultation.

🏗️

Project gallery by type

Kitchen remodels, bathroom renovations, room additions, full-home builds — organized so homeowners see exactly the kind of work they're planning and the quality they can expect.

🪪

Licensing and credentials displayed

State contractor license number, liability insurance, bonding details — placed prominently where a cautious homeowner expects to see them, not buried in a footer.

📋

Transparent process walkthrough

A step-by-step explanation of how your jobs run — from consultation and design through permits, build, and walkthrough — that answers the "what is this going to be like" fear before it stops them.

💳

Financing information

A clear section on financing options that turns "we're not quite ready" into "let's schedule a consultation" — because many homeowners are closer than they think.

Reviews and trust signals

Your strongest completed-project reviews, plus licensing badges and professional associations — the social proof that tips a hesitant homeowner who is comparing three bids.

📍

Local SEO for your market

Service-area pages, local-business schema, and project-type targeting so Google connects you to "general contractor near me," "kitchen remodel [city]," and high-intent buyers in your area.

The general contractor reality

Why a real website wins for GCs specifically.

Large remodels involve a long sales cycle, significant financial risk, and a homeowner who will research you thoroughly. Your website has to perform across all three dimensions — not just look decent.

The research phase is long and real

Homeowners spend weeks before calling

A homeowner planning a $75,000 addition doesn't call the first name they find. They visit your website multiple times, compare your portfolio to competitors, and build a case for who they trust. A website that performs across that multi-week research journey is what converts them — not a one-page flyer.

Credibility is the entire sale

The homeowner is handing you their most valuable asset

They're opening their home, living in a construction zone, and writing large checks over months. Your licensing, your process, your project history, and your professional presentation aren't extras — they're the reason they choose you over the contractor who gave a lower bid.

Portfolio proof reduces decision friction

They need to see it before they can commit

Homeowners can't visualize the finished project from a description — they need to see it. A deep project gallery organized by type (kitchens, bathrooms, additions) lets them find their exact project and see your quality firsthand, which is often what moves them from "thinking about it" to "let's talk."

Financing unlocks the "almost ready" segment

Many homeowners are closer than they think

A significant share of homeowners want the remodel but believe they can't afford it right now. A website that clearly presents financing options — and demystifies the payment timeline — converts those "not yet" visitors into qualified consultations your competitors never even talk to.

See it for real

A general contractor website we built.

This is the standard — portfolio-forward, credibility-first, and built to convert a homeowner who has been researching for two weeks. Yours is tailored to your project types, service area, and licensing.

How it works

From first click to live website — six clean steps.

01
💬
Build your quote
Answer a few questions in the instant estimator. Get a real price range in under three minutes.
02
📬
Submit for review
Lock in your tier. We confirm the scope of your contractor site within one business day.
03
📋
Questionnaire
A short brand questionnaire — your project types, service area, licensing details, financing options, and the projects you're most proud of showcasing.
04
🔨
We build
We go heads-down. Your first complete draft is delivered within 7 days, ready to review.
05
✏️
Unlimited revisions
We refine the project gallery, copy, process section, and layout until your site is exactly right.
06
🚀
Launch day
Your site goes live, tested on every device — and starts converting researchers into consultation requests.
Start with the estimator →
What owners say

Trades businesses. Real results.

From general contractors to remodelers — here's what happens when the website finally matches the quality of the work.

★★★★★

Clients show up to consultations having already spent time on the site. They come in knowing what kind of work we do, what the process looks like, and why our licensing matters. The quality of our leads has improved noticeably.

RJ
Robert J.
Owner · Local General Contracting Co.
★★★★★

We used to lose bids to competitors with nicer websites even when our work was better. Now we have a site that does our portfolio justice — and clients tell us it was the main reason they called us first.

SM
Sandra M.
Owner · Remodeling Business
★★★★★

The process from questionnaire to launch was smooth and fast. We were live in under two weeks with a site that finally looks like the caliber of work we do. Consultation requests have been consistent since day one.

AT
Alex T.
Owner · Home Renovation Co.
Simple, honest pricing

$250 to launch. $50/mo to grow.

One flat $250 setup fee — any size contractor site. Then $50/mo covering hosting, management, and unlimited updates. A single kitchen remodel or addition covers the entire build cost many times over.

$250

Flat setup — any size

Design, build, project gallery layout, copy, mobile optimization, on-page SEO, hosting, SSL and domain setup. One page or twenty, same price.

$50/mo

Hosting + unlimited updates

New project completed? New service offered? Licensing updated? Send it over and we ship it — no per-change fees, ever.

1 job

Pays for itself

A single mid-size remodel covers the entire build cost with room to spare. Every project it wins after that is pure margin.

General contractor FAQ

Questions contractors ask us first.

I get most of my GC work through referrals and repeat clients. Do I really need a website?

Referrals are your best leads — but those leads Google you before they ever pick up the phone. For a $30,000 kitchen remodel or a $150,000 addition, homeowners do serious research. A website with your project gallery, licensing, and transparent process converts that warm referral into a scheduled consultation instead of a missed opportunity.

How does a website help with big-ticket, long-sales-cycle projects?

A homeowner planning a major remodel will visit your website multiple times over weeks or months before contacting you. A strong site with detailed project photos, a clear process walkthrough, and transparent licensing keeps you top of mind and builds trust throughout that research period — so when they're ready to move forward, you're the obvious call.

What should a general contractor website show to win more bids?

The three things that move the needle: a project gallery with real before-and-after photos organized by project type, visible licensing and insurance credentials, and a clear step-by-step process that reduces the fear of "what will this be like to live through." Financing options and real client reviews round it out.

Will my general contractor website show up on Google?

Every site we build ships SEO-ready: proper title tags, local-business schema, service-specific pages, and fast mobile load. Paired with your Google Business Profile, you have a real shot at ranking for "general contractor near me," "kitchen remodel [your city]," and "home addition Texas."

How fast can my contractor website go live?

Your first complete draft lands within 7 days of your brand questionnaire. Most general contractor sites are fully live within 2 to 3 weeks.

What does the $250 setup fee cover?

Everything to launch: design, build, copywriting, project gallery layout, mobile optimization, on-page SEO, hosting setup, SSL, domain connection, and unlimited revisions until you love it. Same $250 whether it's one page or twenty. Then $50/mo covers hosting, management, and unlimited updates going forward.

Do I need to supply all my project photos and content?

You answer a short questionnaire about your services, service area, and the projects you're most proud of — we handle the writing, layout, and design. Real project photos are ideal and we'll make them look great, but we can work with whatever you have to start.

Ready to win more remodels?

Let's build your contractor website.

Answer four questions, get a real estimate, and see what your site will cost — no sales call required.

Build your quote →